The company was formed in 2004 and we will shortly be celebrating our 15th anniversary.







We are located at

The Record Hall, 


16-16A Baldwin Gardens



Our opening hours are 10:00 AM T0 6:00 PM Monday to Saturday.

SUNDAYS strictly by appointments only.

We operate an appointment only system in our office contact us on +447447313233 to book an appointment or send an email to

These are our regular opening hours but we always give priority to our clients and there convenience so if you have particular time requirement do let us know and we can tailor around it.




In 1953 GIA The Gemmological Institue of America developed its International Diamond Grading System and the 4 Cs-CUT -CLARITY-COLOUR and CARAT WEIGHT as a standard to compare and evaluate the quality of diamonds. And our diamonds are certified by GIA under the same grading system.







The date on your GIA certificate  is the date  when the diamond was graded by GIA




No we do not sell second hand stones.





Some stones that are not suitable for engagement rings may be suitable for other uses – such as being set in jewellery where the inclusions aren’t as visible – such as earrings, or setting in yellow gold where the colour isn’t as noticeable.

Surface graining is something that is only visible under microscopic magnification and all diamonds have some form of surface graining

This means that within the diamond there is a minute pinpoint within the stone that is too difficult to mark on the reference diagram because of its small size.

A diamond cloud is a group of three or more pinpoint inclusions, which is a tiny crystal that looks like a dot under a 10X jewellers loupe. Individually  they may not show up but as a group they look like a white or gray patch in diamond hence clouds.


Because we source from such a high percentage of the global diamond market, some diamond manufacturers are priced differently to others – essentially the items will be identical but they are just priced differently.


All prices listed on our website are inclusive of VAT and there are no charges for postage and packing. You may be subject to local duties and taxes if your item is being delivered outside of the EU..

Yes most of the jewellery can be engraved, depending on the specs of the piece.






Diamond prices are listed in accordance to the dollar so can fluctuate on a daily basis as the dollar rate shifts – but by a marginal amount. Our prices are constantly checked to ensure they are harmonised with the current diamond market.


The Beggining of an ERA.... ...Journey of Diamonds from our hands to yours.

  • We provide simply stunning designs with exquisite quality.
  • Social Responsiblity
  • We believe in accountability 
  • We provide aftersale service


All our jewellery is hallmarked in the London Assay Office, where the metal is analysed to determine its metal type and purity.

Get in touch 

By PHONE +44 7447313233